Web analytics is one of the most utilized sites analysis services offer by google, Google analytics is well versed to track website traffic, it’s source and also give the details of conversions and sales. Learning web analytics can also help to understand customer and sales, with combine information of website traffic , customer and sales you can develop a better digital strategy which can help you in taking better business decisions. You are never going to be a complete digital marketeer if you are not good at, Google analytics.
On Successful completion of this web analytics course you will be eligible for web analytics certification, but most important is it will enable you take up a job in an Online Advertising or Digital media agency or can simply help your business perform better online. Are you still thinking, If you wish to master Web & Social Analytics, then Kalibermind’s Google Analytics training Course in Bangalore is best fit for you.

What you will learn:

  • Learn how to master Google Analytics.
  • Learn how analytics can help you make informed decisions.
  • Learn to Set up Google Analytics account.
  • Understand GA various concept and terminology.
  • Use GA result to create an effective digital marketing plan.
  • Learn about funneling and segmentation for better insights.
  • About clicks, user behavior, locations, and landing page effectiveness.
  • Research on the analytics findings to tweak your digital strategy
  • Identify opportunities to improve campaigns
  • 10.To build dashboards and measure conversions

Key Features


Real life case study

All's well that Ends well,Get Real-time project to feel High on Hands-on Experience

Assignments

Each class has practical assignments which shall be finished before the next class and helps you to apply the concepts taught during the class.

Certification

End of the course, Kalibermind Course Completion certificate will be awarded on the completion of Project work and upon scoring of at least 65% marks in final quiz.

Instructor-led Sessions

hrs Classroom Program. Weekdays & Weekends classes available.

Trainer

Industry Curated course curriculum, mentored by industry experts.

Pre & Post Training Support

Meet your dream Course Advisor, Burn your confusion & hesitation to bring your focus.

COURSE CURRICULUM

Overview to Google Analytics

  • What is Google Analytics?
  • How this course can help you?
  • Interface Tour of Google Analytics

Introduction to Web Analytics

  • Downfalls of hit counting & turning data into information.
  • Digital analytics: A tool and a process.

What does Analytics Measure?

  • Defining objectives and conversions: What’s the purpose of having a website?
  • Understanding Data: Averages, segments, trends, and context
  • Familiarizing with segments
  • Understanding trends and context

Fundamentals of Google Analytics

  • Working process of Google Analytics
  • Setting up account for Google Analytics
  • Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

  • Understanding accounts & profile administration
  • Navigating the reports and the Data Over Time Chart
  • Selecting & comparing date ranges
  • Using annotations to make notes in Analytics Data

Report Preparation in Google Analytics

  • Comparing distinguished ways to view data
  • Navigating data with site usage, goals, and ecommerce metrics
  • Arranging data with inline and advanced filters

Sharing Options in Google Analytics

  • Why data is shared?
  • Managing user accounts and their profiles
  • Emailing reports

Reports (Visitor & Audience) in Google Analytics

  • Understanding who is visiting a website
  • Analyzing location & geographic information
  • Using language identification to segment users
  • Differentiating new users and returning users
  • Understanding visitant loyalty, regency, and engagement metrics
  • Comparing data in accordance with visitors, visits, & page views
  • Arranging information by browser capabilities
  • Analyzing information from mobile browsers
  • Visualizing visitant navigation via Visitant Flow

Advertising Reports in Google Analytics

  • Linking AdWords account to Google Analytics
  • Identifying segmentation and campaigns options
  • How to use keyword reports?
  • Fine-tuning the match type with Matched Search Queries report
  • How to increase traffic?
  • Using Destination URL report to identify landing pages
  • Identifying the simplest placement options for ads
  • Positing keyword

Traffic Sources and Channel Reports in Google Analytics

  • Understanding where site visitors come from
  • Analyzing Traffic Sources report
  • Identifying referred users
  • Social media traffic sources
  • Viewing search engine reports
  • How to introduce campaign tracking?
  • Planning, creating, & logging a tracking strategy
  • How to Track offline campaigns?

Behavior & Content Reports in Google Analytics

  • Evaluating top content by metrics
  • Arranging top content according to page title
  • Understanding when to use Content Drilldown
  • Analyzing Behavior Flow and Landing pages
  • Identifying slow-performing pages with the Site Speed report
  • Exploring the Internal Site Search Reports
  • Configuring Site Search

Conversions in Google Analytics

  • Get to know about Goal reports
  • Configuring goals
  • Value identification through ecommerce reports
  • Visualizing funnels with Goal Flow

Other Reports in Google Analytics

  • Using real-time data for time-sensitive analysis
  • Using intelligence alerts to flag important events
  • Creation of custom intelligence alerts
  • Dashboard creating and customization

Web Analytics Training & Certification

The entire training course content is in line with the certification program and helps you clear Web Analytics Interview, with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.
  Kalibermind Course Completion certificate will be awarded on the completion of Project work and upon scoring of at least 65% marks in the the final test. Kalibermind certification is well recognized at Industry Level.

FAQ's

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