Description

Kalibermind Institute provides platform training for running online advertising campaigns on Google Adwords, Yahoo and Bing using AdCenter, facebook, twitter and linkedin. Our Professional PPC Training Course will take you from creation to implementation and from monitoring to management of successful advertising campaigns & our certified AdWords Trainers will be with you till the very end to help you learn & understand these platforms. With our training you can able to implement PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.
Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website. Paid advertising is an essential Digital Marketing strategy, every agency uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads we have the choice to target audience as per geography, language, website, time and devices according to the strategy of the advertiser.

What you will learn:

  • Learn about pay per click.
  • Learn and explore ppc marketing strategy.
  • Learning about campaign management.
  • End-to-end Google AdWords PPC campaigns.
  • Learn how to manage Search network, Display network, App marketing, Video marketing.
  • Understand Google Analytics.
  • Remarketing in Google adword.
  • How to manage ads extension .
  • Learn metrics to determine effective campaigns.
  • Google Reporting tools and evaluation techniques.

Key Features


Real life case study

All's well that Ends well,Get Real-time project to feel High on Hands-on Experience

Assignments

Each class has practical assignments which shall be finished before the next class and helps you to apply the concepts taught during the class.

Certification

End of the course, Kalibermind Course Completion certificate will be awarded on the completion of Project work and upon scoring of at least 65% marks in final quiz.

Instructor-led Sessions

36 hrs Classroom Program. Weekdays & Weekends classes available.

Trainer

Industry Curated course curriculum, mentored by industry experts.

Pre & Post Training Support

Meet your dream Course Advisor, Burn your confusion & hesitation to bring your focus.

COURSE CURRICULUM

PPC Marketing: Module 1

Introduction to Search Engine and PPC Marketing (SEM)

  • Overview and setup of Google AdWords (PPC Platform)
  • Type of Ads Google AdWords serves
    • Search Ads
    • Display Ads
    • Product Listing Ads
    • Video Ads
  • Important components of PPC Marketing
    • Keyword Selection and its usage
    • Way to craft a powerful USP
    • High converting landing page
    • Compelling Ads
      • Tips for writing the ad headlines
      • Usage of Keyword in Ad copy
  • Search and Display campaign creation and conversion tracking
  • A/B testing and monitoring the experiment in Google AdWords
  • Linking Google Analytics & AdWords

PPC Marketing: Module 2

Overview of Shopping Ads

  • Registration with Merchant center
  • Shopping Ads campaign creation and tracking
  • Universal App Ads and Mobile App Ads
  • AdWords Editors (Work Offline Tool)
  • Core Concepts
    • Quality Score
    • Ad Rank
  • Exposure to automated campaign management tools for AdWords
  • Usage of AdWords to gauge audience insights

PPC Marketing: Module 3

  • Overview of remarketing campaign
  • Setup of remarketing campaign in AdWords
  • Introduction to OVER THE TOP (OTT) Marketing
  • Types of OTT Platforms and monetization options in India
  • Introduction to YouTube Marketing and Channel creation
  • YouTube marketing best practices
  • Video ads campaign creation and tracking
  • Usage of YouTube prime packs to build awareness and reach
  • Integration of YouTube with social media
  • YouTube analytics and report
  • Usage of YouTube Channel for SEO - Comments & Sharing

PPC Training Certification

The entire training course content is in line with the certification program and helps you clear PPC Interview at basic and Advance level, with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.
  Kalibermind Course Completion certificate will be awarded on the completion of Project work and upon scoring of at least 65% marks in the the final test. Kalibermind certification is well recognized at Industry Level.

FAQ's